WiM Ohio | From Chaos to Conversions: How to Lead Strategic Marketing During Supply Chain Disruptions

WiM Ohio for

From Chaos to Conversions: How to Lead Strategic Marketing During Supply Chain Disruptions

In times of supply chain disruption, most companies hit the brakes on marketing and treat it as a cost center rather than a revenue driver. But what if you could flip the script? This isn’t about guesswork or hoping something sticks. It’s about building a smart, scalable, and strategic marketing approach that aligns with sales, streamlines operations, and drives measurable results, even in a chaotic market.

Join us for a dynamic and engaging session that tackles the real marketing challenges companies face right now: lack of infrastructure, bottom-of-funnel burnout, scattered messaging, and sales/marketing misalignment. We’ll show you how to connect your marketing to the metrics leadership cares about, including conversions, ROI, and long-term impact by using a blend of CRM, SEO, content, process improvement, Lean Six Sigma principles, and sales-enablement strategies.

Learn how to differentiate yourself from competitors through thought leadership and consistent messaging
Discover how to get leadership buy-in by tying strategy to financial outcomes
Walk away with a cheat sheet of actionable takeaways
Participate in a live LinkedIn poll and hear how your peers are navigating the same challenges

Plus, all attendees will be invited to a complimentary consultation to explore how to put these principles into practice and receive a follow-up survey to deepen the insights. Don’t just survive this market, lead it.

Panelists:

Peter Okun is a marketing strategist, storyteller, and the founder of Spotlight Content Marketing, where he helps companies turn their message into momentum. With more than 25 years of experience, Peter has led marketing efforts across a range of industries, including manufacturing, travel and hospitality, education, and financial services—building content strategies that drive engagement, build trust, and grow revenue. He’s worked with manufacturers through his leadership role at NJMEP, a training and consulting organization serving the industrial sector. There, he helped businesses translate complex capabilities into clear, compelling narratives that opened doors and closed deals. Peter brings a practical, no-fluff approach to marketing, focused on what works, not what’s trendy, and believes the best stories are the ones that move people to act.

Gina Tabasso, founder of Barracuda B2B Marketing, is a Lean Six Sigma industrial-minded growth strategist who helps manufacturing, trade, industrial, distribution, supply chain and B2B companies grow. Her “massive manufacturing chops” make her different from every other B2B marketing agency on the planet:
More than 30 years in-house B2B marketing and business development experience
More than 10 years consulting experience
Worked for the Ohio Manufacturing Extension Partnership (MEP) MAGNET
Holds Lean Six Sigma Yellow and Green Belts
Completed six Lean Six Sigma projects and applies this methodology to her marketing process
formerly Welding certified
Managed American Machinist, Welding Design and Fabrication, Gases & Welding Distributor, and Construction News trade publications
Sandler Sales Bronze Certification & Sales Mastery
National Utilities Refund auditor
Founder of the Manufacturing Resource Group, a consortium of service partners who help manufacturers reduce costs, increase revenue, and grow